New York Life recently debuted Our Product, the latest advertising creative of the company’s “Love Takes Action” campaign. “Love Takes Action” reminds Americans that they have the power to act on their love to build better futures and protect loved ones. The first creative of the campaign, Agápē, launched in January 2020 in coordination with pro football’s championship game.
Our Product highlights the core of what New York Life delivers: agents who maintain caring relationships with clients and deliver guidance throughout their lives. The creative depicts long-standing traditions of New York Life’s diverse and industry-leading1 agents meeting with families and being there when they’re needed most.
“This latest creative emphasizes the strong presence of our agents in their clients’ lives throughout all that life brings” —Kari Axberg, co-head of marketing at New York Life
“This latest creative emphasizes the strong presence of our agents in their clients’ lives throughout all that life brings,” said Kari Axberg, co-head of marketing at New York Life. “The ‘Love Takes Action’ campaign is rooted in New York Life’s long-held core values of integrity and humanity, and the company’s purpose - to be there when our clients need us. By highlighting our agents’ caring role in supporting Americans as they act on their love, we believe the campaign continues to convey the message of love taking action in a meaningful and memorable way.”
View Our Product in the media player above.
1New York Life leads U.S. membership in the Million Dollar Round Table (MDRT), the Premier Association of Financial Professionals® recognized globally as the standard of excellence for life insurance sales performance in the insurance and financial services industry.
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