American parents of children ages 18 and younger are more hopeful about the future of children than they were at the start of the decade, according to a new Ipsos survey released today and sponsored by New York Life. And parent respondents are also optimistic about their own finances, with 57 percent reporting that their financial situation will improve next year.

Why so optimistic? They feel Yoda-like. When asked about what Star Wars character these parents most associate with when it comes to family finances, Yoda was the persona most likely picked. Read more here.

Survey Methodology

These are the findings from an Ipsos poll conducted December 6 - 11, 2017 on behalf of the New York Life. For the survey, a sample of 1,002 parents (ages 18 and over) from the continental U.S., Alaska and Hawaii was interviewed online, in English. To qualify for the survey, respondents had to be the parent/guardian of at least one child under the age of 18 that is currently living in their household. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of ±3.5 percentage points for all respondents surveyed.

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Media contact
Kevin Maher
New York Life Insurance Company
(212) 576-6955

Key takeaways

Parents identify as Yoda

Optimism is high

Minding parents is a conern