On July 7, New York City held the Hometown Heroes Ticker Tape Parade to honor all the essential workers who risked their lives in the fight against COVID-19. Not only did New York Life have a float in the parade, but some of our participants were interviewed about the Brave of Heart Fund on local TV. Watch here as Marketing’s Sara Beitman discusses how the Fund is helping the loved ones of essential workers who were taken by COVID.

The Brave of Heart Fund, administered by E4E Relief, was created by the New York Life Foundation and Cigna Foundation.  


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Media contact
Lacey Siegel
New York Life Insurance Company
(212) 576-7937
Lacey_S_Siegel@newyorklife.com

Hometown heroes float

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