Custom Survivorship Whole Life can provide a distinct advantage.

How your young family or small business can benefit with our product.


Anyone with children knows that ensuring the happiness, health, and safety of your family is a lot of work and should be taken seriously. It is not uncommon for couples to wonder, “What would happen to our kids if something were to happen to both of us?”

Traditionally, whole life insurance offers you a permanent way to provide guaranteed coverage that will protect your family for many years to come. As long as you pay the premiums, your policy will provide the security of a guaranteed death benefit, as well as an accumulation component called “cash value” that you can access through policy loans* to help you through some of life’s most pivotal events.

Now, couples can take advantage of New York Life’s Custom Survivorship Whole Life (CSWL) product, which makes it easy and less expensive for them to feel more secure about these needs, offering a guaranteed paid-up second-to-die whole life insurance policy.

A second-to-die policy pays benefits after the second of the two insureds has died. This not only allows two people to be insured on the same policy, but it generally has lower premiums than the cost of maintaining two individual policies for the couple or business partners who own the policy.

A CSWL policy can also be used for small business partnerships with two employees. These businesses can often withstand the loss of one employee, but the loss of both key employees could be devastating. The lower premiums and second-to-die structure make it an ideal way to protect the business and prepare for unexpected changes. Death benefit proceeds can help offset expenses, including recruiting and training new employees, paying operating expenses to keep the business going, and other transitional costs.

Young couples who are exploring coverage options should ask themselves a few questions when considering a Custom Survivorship Whole Life policy:


  1. Do you need a death benefit if the first person dies? If so, in addition to CSWL you many want to consider purchasing some term insurance to cover expenses after the first spouse or partner dies.
  2. How long do you want to pay premiums? Akin to mortgages, Custom Survivorship Whole Life can be paid off over a total of 10, 20, or 30 years. Or you can opt for traditional pay-to-the-age-of-100 option that is offered with other products.
  3. Is cash value accumulation important to you? If so, CSWL or Custom Whole Life is more likely to be the product that will meet your needs.

Because of various new custom pay periods, a wide variety of optional riders (some at an additional cost), and various product features can be combined within a Custom Survivorship Whole Life policy, the product is prospectively attractive to clients in addition to young families and small businesses. These include:


  • Couples who want their life insurance policy to be paid up over a specified time horizon.
  • Empty nesters looking for supplemental retirement planning when their life insurance needs decrease.
  • Parents with special-needs children.
  • Grandparents looking to leave a legacy for their grandchildren.
  • People with excess qualified assets, such as IRAs or 401(k)s, looking for a way to use the required distributions to establish a legacy.
  • Clients looking for a guaranteed premium outlay endpoint for estate-tax planning purposes.

Click here for a basic fact sheet on Custom Survivorship Whole Life insurance, as well as information on a wide variety of policy riders that can allow you to customize your policy.

Just click on "Get Started" to talk it through with an expert, and a New York Life agent in your area will contact you.

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