• For nearly 170 years, we’ve kept every promise we’ve made to our customers. That’s simply a fact.

    OUR STRENGTHS
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About New York Life

Our promise? To work with you to build a strong financial future.

We have always believed in helping people like you, families like yours, and businesses of all kinds create, protect, and preserve their financial security. Since 1845, we’ve been doing just that—making sure our customers are prepared for whatever life has in store and that we will be there to help them face the future with confidence.

We’re a lot like the clients we serve. Each of us is working hard to meet life’s responsibilities and build our own futures. Funding retirement? Looking after aging parents? Dealing with the death of a family member? We’ve been there, and we’ve persevered through the toughest of times. So when we work with you, we appreciate that we are being trusted with your most important assets: your family and your business. We take that responsibility seriously. For nearly 170 years, we’ve kept every promise we’ve made to our customers. That’s simply a fact.

We invite you to explore the depth of that commitment. »

  • Founded on April 12, 1845.

    A Mutual Company is Born: On April 12, the trustees meet to form the company that in four years will become New York Life Insurance Company. As a mutual company, New York Life is managed for the long-term benefit of its policy owners.

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    1. 1839
    2. 1840
    3. 1841
    4. 1842
    5. 1843
    6. 1844
    7. 1845
    8. 1846
    9. 1847
    10. 1848
  • Transparency at the turn of the century.

    We are the first American life insurance company to publish a detailed financial report to policy owners, stating, “…a purely mutual company, the sole motive of its management is to invest its money…keep its books so…that policy owners, who are the company, may not only have justice, but know all about its affairs.”

    1. 1893
    2. 1894
    3. 1895
    4. 1896
    5. 1897
    6. 1898
    7. 1899
    8. 1901
    9. 1902
    10. 1903
  • In the wake of the great quake, we help policy owners.

    We promptly reopen our San Francisco Office in the wake of the historic earthquake and fire, offering on the spot loans to policyowners. Our dedicated employees had earlier preserved vital policy owner records by carrying them from the office and burying them near the Golden Gate Bridge.

    1. 1900
    2. 1901
    3. 1902
    4. 1903
    5. 1904
    6. 1905
    7. 1906
    8. 1907
    9. 1908
    10. 1909
  • New home on Madison Square.

    We build and occupy our current building at 51 Madison Avenue in New York, site of the original Madison Square Garden. Designed by Cass Gilbert, and known as the “cathedral of life insurance,” it is modeled after Salisbury Cathedral in England. To officially open the building, President Calvin Coolidge presses a button at the White House to unfurl an American flag at the new headquarters.

    1. 1922
    2. 1923
    3. 1924
    4. 1925
    5. 1926
    6. 1927
    7. 1928
    8. 1929
    9. 1930
    10. 1931
  • Produce for victory.

    We join the war effort—responding with war bond and blood drives and holding numerous rallies to gather scrap metal and books.

    1. 1935
    2. 1936
    3. 1937
    4. 1938
    5. 1939
    6. 1940
    7. 1941
    8. 1942
    9. 1943
    10. 1944
  • A symbol of security.

    We introduce our logo. Classic in origin, the lettering and the modified square shape of the new trademark denote a sense of permanence and stability.

    1. 1958
    2. 1959
    3. 1960
    4. 1961
    5. 1962
    6. 1963
    7. 1964
    8. 1965
    9. 1966
    10. 1967
  • Reassuring the public.

    To reassure consumers of its financial strength during the turbulent economy of the late 1980s & early ‘90s, the company creates its “Large, Conservative, and Dull” advertising campaign.

    1. 1982
    2. 1983
    3. 1984
    4. 1985
    5. 1986
    6. 1987
    7. 1988
    8. 1989
    9. 1990
    10. 1991
  • Selfless gift.

    Consumers embraced our message that expressing your love through a “selfless gift” of life insurance can help keep your family financially secure.

    1. 2001
    2. 2002
    3. 2003
    4. 2004
    5. 2005
    6. 2006
    7. 2007
    8. 2008
    9. 2009
    10. 2010
  • We are built for times like these.

    During the financial crisis of 2008 and the ensuing recession, we reassured policyholders and the public that as a mutual company we were a safe and secure alternative to the risky behaviors of other financial institutions.

    1. 2002
    2. 2003
    3. 2004
    4. 2005
    5. 2006
    6. 2007
    7. 2008
    8. 2009
    9. 2010
    10. 2011