African Americans Creating Wealth

New York Life is Making a Difference in the African American Community

The $50 Billion Empowerment Plan
New York Life is committed to creating $50 billion of wealth in the African American community. The strength of our $50 Billion Empowerment Plan lies in:

- dispelling myths about life insurance
- showing African Americans how other cultures use life insurance to protect income and to build multigenerational wealth
- challenging African Americans to be wealth creators instead of wealth spenders

A Better Tomorrow…Our $50 Billion Pledge
The African American community is worth more than it realizes, and it is time to begin protecting human capital, building multigenerational wealth and changing the financial landscape for future generations.

As of July 2011, New York Life’s 912 African American agents have pledged to help empower the communities they serve by raising awareness about the value of insurance planning and the importance of creating legacies (gifts of money, property or family businesses) for our children.

To help create $50 billion of generally tax-free wealth for future delivery in the African American community, our agents have committed to touching the lives of 200,000 families and showing them how purchasing at least $250,000 of life insurance today will empower future generations:

200,000 (policies) x $250,000 (death benefit) = $50 billion (future income)

To ensure a better tomorrow for your loved ones as well as your community, consult a New York Life agent today.

In the Words of Our Clients

" Life insurance is one of the most powerful tools we can use to guarantee the future of our African American families, churches, colleges and universities. If you care about these important African American institutions, you must prepare for the institutions to live long after you are gone."

Bishop James Levert Davis
President of the Council of Bishops
African Methodist Episcopal Church
Servant Prelate, Ninth Episcopal District