Financial Skills & Scholarships Build money skills for a chance to win a scholarship¹

Please refer to the official New York Life Financial Empowerment Scholarship Official Rules for more details on eligibility, requirements, and award guidelines.

To get the access code for the Zogo app, the parent or guardian must attend a seminar or register to receive a code from a local participating New York Life office. By sharing the code with your child, you’re granting them permission to register and play the financial education game within the Zogo app.

Students ages 13 and up are welcome to download the Zogo app with parental permission. However, only high school juniors and seniors are eligible for the New York Life Financial Empowerment Scholarship.

No, only legal residency in the United States is required to participate in the scholarship.

Applicants must be current high school juniors or seniors at the time of application and must reside in the United States. High school seniors must plan to enroll full-time in an undergraduate program at an accredited 2- or 4-year college, university, vocational-technical school, or CEGEP (or equivalent) for the upcoming academic year. High school juniors will have their scholarship deferred for one year and must enroll in the academic year that follows. Children of New York Life employees, agents, and vendors are not eligible.

If your child is not a junior or senior in high school, they’re still eligible to play the game and win rewards (gift cards) within the app, but they will not be eligible to apply for the scholarship.

At least 25 modules need to be completed to quality to apply for the $10,000 scholarship and at least 50 for the $20,000 scholarship.

The New York Life Financial Empowerment Scholarship will launch on May 5th, 2025, and entries close on August 25th, 2025.

Once the required number of modules are completed, the junior or senior high school student will be eligible to apply for the scholarship on the Scholarship America website. They’ll be required to write an essay and enter applicable information, including their high school credentials.

Winners will be notified using the email address and phone number provided in the scholarship application process.

The scholarship money will be paid directly to the student’s higher education institution, vocational training school, or trade school.

There are a limited number of $20,000 and $10,000 scholarships that will be awarded.

If you complete at least 50 modules, you’ll be considered for both scholarships—but you’ll only receive one if selected.

You can earn “coins,” the app’s currency, by completing modules. These coins can be exchanged for gift cards within the game “Marketplace,” regardless of scholarship outcomes. Redeemed gift cards are sent via email.

Your progress will automatically be tracked in the Zogo app and associated with your email address. A status tracker in the Zogo app will show you how many modules you’ve completed and how many more you need to complete to reach the next level.

In order to verify you completed the necessary number of modules, use the same email address and name to register for the Zogo app and on the Scholarship America application. If you registered for Zogo with the wrong email address, you can change it by editing your email address in your profile.

You will also be asked to opt-in to share information with New York Life so Zogo can share your module completion data with both New York Life and Scholarship America. Please make sure you check your email address and opt-in to sharing in the profile section before the scholarship application deadline. 

Users with existing accounts have to request an app transfer. If your transfer isn’t complete within 72 hours, please reach out to the team at scholarships@zogofinance.com. Make sure to include New York Life in the subject line of your email.