To protect them when they are most vulnerable.
Most families—especially when they are just starting out—don't have much of a cushion to fall back on if something goes wrong. That's why the loss of a primary breadwinner can be so difficult to overcome. That's also why so many of your members and clients consider life insurance to safeguard their family's lifestyle and future.
1"2022 Insurance Barometer Study," Life Happens and LIMRA, April 25, 2022.
2Chronic illness is defined as permanently unable to perform two out of six activities of daily living (bathing, dressing, eating, toileting, transferring, or continence) or has a permanent severe cognitive impairment requiring substantial supervision.