Listening & taking action: 2025 NYL GBS updates

A service employee sitting at a computer helping someone

In 2025, we’re continuing to invest in core areas to remove benefits administration work from our clients’ plates and make benefits easier for their employees. This starts with our “always on” listening approach, helping us identify changing market needs and, most importantly, identify opportunities to better serve those who rely on us. We then translate that feedback into action, taking measurable steps to advance our goals around providing consistent service excellence.

Here are some highlights of what we’ve accomplished over the past few months.

 

Achieved great success so far with our supplemental health solutions

Since launching in early 2025, our voluntary benefits suite has delivered impressive results, including:1

  • 94% satisfaction with onboarding
  • More than 6,700 claims processed
  • Over 1,230 proactive and multi-policy claims processed
  • 85% of claims paid in under 5 days
  • 100% of health screening benefit claims paid in under 2 days

 

We’re approved to administer Minnesota Paid Family Medical Leave (PFML)

We were the first carrier to receive state approval to provide insured Minnesota’s PFML equivalent plans, with plan administration effective January 1, 2026—underscoring our leadership and commitment to supporting working families.

 

We’ve enhanced Life analytics reporting capabilities

Enhancements to our life plan data include:

  • Peer benchmarking.2
  • Actionable insights. 

These reports are delivered by your account team as part of a consultative, strategic partnership—helping clients gain clarity, uncover opportunities, and make confident, informed decisions.

 

We launched a new Evidence of Insurability (EOI) API connection with bswift®

This integration enhances the employee enrollment experience while simplifying administration for employers—making benefits enrollment smoother, faster, and more efficient for everyone involved.3

 

We’ve made several enhancements to our digital service experience

Updates to our myNYLGBS.com portal include:

New “Feedback” Button

  • In support of evolving how we gather feedback from our clients and customers, we rolled out a brand-new “Feedback” button on both the employee and employer myNYLGBS portal, allowing us to collect input from users during multiple points in their digital experience.

Expanded Text Options

  • We’ve added new text messages for those employees who opt in to receiving texts, including real-time updates on: 
    • Estimated return to work date
    • Actual return to work data
    • Delivery date confirmation

Redesigned EOI Experience 

  • We completed a refresh of our Evidence of Insurability (EOI) communications to add clear instructions, helpful visual indicators, guidance throughout the experience, and additional FAQs.

 

We launched a new partnership with Pasito to help with benefits education

We’re excited to introduce Pasito®, a powerful benefits decision support tool and the newest addition to our enrollment technology ecosystem. As a leader in HR tech, Pasito simplifies the benefits experience by bringing all your company’s core offerings—medical, dental, vision, life/AD&D, disability, and voluntary—into one intuitive digital platform.4

1 NYL GBS Book of Business internal data, as of June 30, 2025. 

2 Benchmarking is based on NYL GBS Book of Business. 

3 bswift® and New York Life Group Benefit Solutions are independent entities, and each entity is responsible for the products and services that it provides.

4 The benefit decision support platform is offered through Pasito, an independent third-party service provider. New York Life Group Benefit Solutions (NYL GBS) does not own or control this platform and is not responsible for its content, recommendations, or performance. Full terms, conditions and exclusions are contained in the applicable client program description and are subject to change. Program availability may vary by plan type and location and is not available where prohibited by law.

Eligibility and participation criteria apply including but not limited to providing employee work contact information, census data, benefit plan information, and rates for all non-NYL GBS core and ancillary benefits directly to Pasito. If after the one-year beta period NYL GBS chooses not to proceed with the Pasito partnership, NYL GBS clients may choose to continue working with Pasito directly at a discounted price. Eligibility requirements and additional fees will apply.

The inclusion of Pasito's platform does not constitute an endorsement or recommendation by NYL GBS. Employers are solely responsible for determining the suitability of the platform for their workforce.

Use of the platform may involve the collection and use of personal information. Employers and employees should review Pasito's privacy policy and data security practices before engaging with the tool. NYL GBS is not responsible for data collected by third-party platforms.

Listening & taking action: 2025 NYL GBS updates

Making benefits administration easier for employers

  • New reporting enhancements in myNYLGBS.com enable employers to easily create customized reports with relevant and actionable data that is easy to interpret. Learn more.

Improving the customer experience

  • Claims processing has started for our new voluntary benefits offering 
    On January 1, 2025, we began claim processing and payments on our supplemental health plans
    • As a reminder, our accident insurance product offers proactive claims payments, so claimants receive a lump sum payment up front covering the course of treatment. No need to file separate claims or provide documentation.
       
  • Integrated claims experience
    When an employee submits a disability claim, we will automatically check for potential related claims as it relates to leave, life, and supplemental health coverages. In many cases, we will auto-file these associated claims to make it even easier for employees.

  • Refreshed Disability Healthcare Connect (DHCC) 
    This enables data connections between Cigna medical plans and NYL GBS disability plans. With access to Cigna’s clinical data, we can create automated referrals and proactively send claim-filing reminders to ensure employees are utilizing their disability benefits.

  • New Life and AD&D claim intake through Empathy
    Introduced at the end of 2024, our new intake portal has reduced time from submission to payout by nearly 43% so far. It also creates an additional channel for submission of AD&D, Accelerated Death Benefit & Waiver of Premium.

SMRU 7842032 Exp. 12-31-2025