Enrollment solutions tailored to your business

New York Life Group Benefit Solutions (GBS) partners with you to build an end-to-end enrollment strategy that simplifies enrollment, empowers employees, and drives engagement. Our enrollment solutions are designed to reach all employees with benefit education that helps them improve their financial security.

Our employee-centric approach puts education at the forefront to encourage participation

We partner with you to develop a comprehensive benefits education strategy that reaches employees where they are and helps them make informed and confident enrollment decisions.

Benefits education is available in digital and traditional formats that accommodate multiple learning styles, including plan-specific benefit education websites that are easy to navigate and available for employees anytime, anywhere.

Simplify employee benefit selection with MyBenefitsAssistant℠, our interactive online tool designed to help employees choose supplemental health benefits that fit their unique lifestyle and life stage.

Employees can easily schedule person-to-person onsite or virtual sessions with a benefits counselor to ask questions and gain better appreciation for their benefits.

Multilingual benefit education materials and biligual benefits counselors are available to provide support to all employees.

Hands-on support for employers every step of the way

Cropped shot of a group of colleagues having a discussion in a modern office

Simplified enrollment and administration

You can configure our solutions on essentially any HR technology platform, resulting in easier benefit administration and an enhanced employee experience.

A designated enrollment consultant

Your experienced enrollment consultant will tailor solutions to meet your unique workplace needs and will serve as your primary contact to ensure a connected experience from start to finish.

Insights from workforce analytics

We analyze your employee demographics, culture, and participation trends to craft a custom strategy that boosts enrollment and minimizes coverage gaps.

A personal touch

New York Life GBS employees share what they love most about their jobs.

Cassie Pearce, Enrollment Solutions Leader

Improving the end-to-end enrollment experience for clients

Jennifer Smith, Regional Enrollment Consultant Team Lead

Helping clients better understand their benefits options

Sheilah Reilly, National Enrollment Manager

Customizing benefits content for clients

New York Life Group Benefit Solutions products and services are provided by Life Insurance Company of North America, New York Life Group Insurance Company of NY, and New York Life Insurance Annuity and Corporation, subsidiaries of New York Life Insurance Company. Life Insurance Company of North America is not authorized in NY and does not conduct business in NY.

Product availability may vary by location and plan type and is subject to change. All group insurance policies and group benefit plans may contain exclusions, limitations, reduction of benefits, and terms under which the policy or plan may be continued in force or discontinued. For costs and details of coverage, review your plan documents or contact a New York Life Group Benefit Solutions representative.