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Looking beyond Open Enrollment: Q&A with an Enrollment Consultant

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How to maximize the impact of open enrollment and keep benefits engagement strong year-round.

Open enrollment is one of the busiest times of year for employers and HR teams—and many are right in the thick of it. While the focus is on helping employees make their choices, this moment also offers a chance to think ahead.

We sat down with Danielle Dole, an Enrollment Consultant at New York Life Group Benefit Solutions (NYL GBS), to discuss how employers can maximize their efforts during enrollment, keep employees engaged year-round, and prepare for 2026.

With enrollment season still underway, what should employers be paying attention to right now?

Watch for trends in real time. The questions employees are asking, the benefits they’re gravitating toward, and the challenges they face navigating the process all provide valuable insight. Capturing those observations now gives you a head start on planning improvements for next year.

How can employers help ensure employees stay connected to their benefits after enrollment ends?

Think beyond the deadline. Employees make important choices now, but their needs evolve all year long—through life events, career milestones, and even economic changes. Regular communication, whether through quick reminders, seasonal spotlights, or manager toolkits, keeps benefits top of mind and helps employees see their relevance every day.

What challenges tend to crop up after open enrollment, and how can employers get ahead of them?

One big challenge is benefits fatigue. After weeks of making decisions, employees may tune out. Employers can counter that by reintroducing benefits gradually—like highlighting wellness programs in January or financial resources around tax season. Breaking it down into digestible, relevant messages helps employees make the most of their coverage.

How far in advance should employers start thinking about 2026 enrollment?

The earlier, the better. By mid-year, employers should be reviewing their vendor partnerships, evaluating digital tools, and thinking about how to streamline their communication approach. Planning early makes next fall less stressful and ensures employees have a smoother, more positive experience.

Any final advice for employers?

Remember, enrollment is just one step in the benefits journey. Employers who engage year-round and listen to their workforce not only strengthen well-being and satisfaction but also reduce turnover by helping employees see real value in their benefits.

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SMRU 836185 Exp. 12/31/2026