How large employers are reinventing health screenings: From check-the-box to strategic value driver

It’s no longer just about offering a biometric screening once a year and calling it wellness

Forward-thinking employers are reimagining health screenings—not as a basic wellness perk, but as a data-driven strategy that fuels long-term workforce health, reduces medical trend, and delivers measurable ROI.

By integrating screenings with core and supplemental health benefits —including accident, critical illness, hospital indemnity, and more—national and large employers are leveraging their scale and technology to drive deeper engagement and better outcomes. Their approach offers a clear blueprint for what’s possible across the entire benefits ecosystem.

Here’s how they're doing it:

1. Using data and AI to drive precision outreach
   Employers are working with analytics teams and partners to segment risk, predict trends, and fill gaps in care. The result? More targeted campaigns, smarter resource allocation, and benefits strategies that adapt to evolving needs—before claims hit.
   
   
2. Personalizing the experience
   From culturally relevant messaging to gamified challenges and at-home kits, personalization is now central to driving participation. It’s about meeting people where they are—physically, emotionally, and behaviorally.
   
   
3. Incentivizing what matters
   The most effective programs link screenings to real value: premium reductions, HSA contributions, or social impact donations. Many employers are introducing tiered incentives that reward progress, not just participation.
   
   
4. Expanding the definition of “Health”
   Screenings now include mental health assessments (PHQ-9, GAD-7), social determinants (like food or housing insecurity), and even financial wellness check-ins. It’s a more holistic, human-centered approach to workforce well-being.
   
   
5. Proving it works
   Large employers are measuring everything—from participation by demographic to biometric improvements and downstream program engagement. This data is key to demonstrating impact and earning internal buy-in.

The bottom line:

Health screenings have evolved from a once-a-year task into a powerful tool for driving outcomes, engagement, and stronger connections between employees and their benefits.

Check out how health screenings can lay the groundwork for a more holistic, future-ready benefits program in our employer flyer.

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