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Local partnerships Stronger together, starts at home

We show up in our communities today with tomorrow in mind. From financial education to scholarships and youth development, our local programs create pathways for growth, resilience, and connection.

National partners, local impact

Through our partnerships with Little League® and US Youth Soccer, we’re able to reach the next generation of athletes right where they are, empowering them with opportunities and resources that support stronger futures.

Stepping up to the plate

Baseball and softball build confidence and unforgettable memories-and it usually starts with Little League®. By partnering with Little League International, we're investing in these formative experiences and connecting families to trusted financial guidance.

Going for the goal

The US Youth Soccer National Championships give over 185,000 rising athletes the chance to compete at the highest level. This yearlong journey brings together the nation's top talent and opens doors for collegiate opportunities.

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Turn financial skill-building into scholarship opportunities

The New York Life Financial Empowerment Scholarship game, powered by Zogo, helps your high schooler learn how to make smart money choices—and gives them a chance to apply for up to $20,000 in scholarships. Registrations close on August 25, 2025.

Learn more & register

Community Heroes

Little League Baseball and Softball thrives because of everyday heroes. From coaches to umpires to those working in the concession stands, it’s the behind-the-scenes efforts of local league volunteers that keep the game going and the community strong. Know someone who always shows up and puts others first? Say “thank you” in a meaningful way with a Community Heroes nomination.

Nominate a hero

Tools and insights for every family

Explore educational resources that can help you better support your child—in the classroom, on the field, and through key milestones.

Father and son holding soccer ball walking down suburban street

ARTICLE

Navigating the cost of youth sports

Explore how to support your child’s athletic journey while keeping your family’s future in play.

Get more insights

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ARTICLE

Get ahead of college expenses

Learn how early planning and smart tools can make paying for college less stressful and more achievable.

Discover college savings tips

RESOURCE

Creating safe spaces for students

The Grief-Sensitive Schools Initiative partners with schools across the country to give teachers the tools to support students coping with loss.

Get involved

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Plan for what matters most

Connect with a financial professional to explore tailored strategies that help protect your family’s future. From 529 plans for college savings to cash value life insurance, we have a range of solutions to fit your needs.

Get started

Run a youth sports organization?

You guide the athletes of tomorrow—we're here to support you. Email sponsorships@newyorklife.com to explore local partnership opportunities.

US Youth Soccer Crest and trademarks used with permission. 

Little League, Little League Baseball, the Little League emblem, LL, LLB, and the keystone design are the registered trademarks and service marks exclusively of Little League Baseball, Incorporated.

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