New York Life partners with Pasito to bring AI-powered clarity to benefits decisions.

New York Life  |  May 27, 2025

Many employees still struggle with determining which benefits are right for them.

NEW YORK - New York Life Group Benefit Solutions (NYL GBS) today announced a new partnership with Pasito, a leading benefits experience platform offering AI-powered decision support and personalized employee benefits communication, to help employees navigate the complexities of benefits selection.

Employees continue to face growing confusion when it comes to their benefits. In fact, according to the 2024 BEAT Study by LIMRA and LOMA, 56% are unsure whether supplemental health benefits — like accident, critical illness and hospital indemnity — are even offered by their employer. And among those who do have access to these benefits, only 43% say they understand them well.

“This partnership further underscores our focus on providing planning and education tools to support employees, making benefits easier for all,” said Kristina Welke, Vice President, Strategy, Solutions, and Marketing at New York Life Group Benefit Solutions. “It also marks the additional expansion of our comprehensive enrollment technology ecosystem, better enabling us to deliver simpler, more connected experiences and resources that put employers and employees at the center.”    

“At Pasito, we are dedicated to empowering employees and their families to not only access their full range of employer-sponsored benefits but also to maximize the value of their benefits,” said Pauline Roteta, Pasito’s founder and CEO. "We are proud to partner with New York Life to further enhance our mission.”   

The offering with Pasito gives employees a consistent, unified benefits experience — regardless of carrier — making it easier to access and engage with their options throughout the year. Key features include:

• All-in-one portal: A mobile-first, employer-branded platform that centralizes all benefits — medical, dental, vision, life/AD&D, disability and voluntary — within a single, intuitive interface.

• AI-powered setup: Automatic benefit plan building, content summarization, Spanish translation, and communication campaign creation to eliminate manual data entry and simplify implementation for HR teams.

• Personalized decision support: Proactive data-driven benefit recommendations, cost modeling and plan comparisons powered by predictive analytics and a proprietary rules-based engine.

• Targeted communications: Customized email and text alerts by employee segment, location, and generation, with year-round benefits education.

• Human Resource Information System (HRIS) integration: Real-time connectivity with over 200 HR systems, including ADP®, Workday®, and UKG^©, to support daily census updates and streamline new hire onboarding.

For the 2025 enrollment period, NYL GBS clients who meet eligibility requirements and agree to participation criteria can access Pasito’s benefits decision support platform at no cost for one year.      

“When people understand their benefits, they make better choices for themselves and their families,” Welke said. “This partnership gives employers a powerful way to simplify the process and support smarter decisions — without adding more to their plate.” 

“Employers invest an average of $25,000¹ per full-time employee on benefits each year, yet without effective communication, that value is often lost," said John Locy, Executive Vice President and Head of Partnerships at Pasito. "To truly realize the impact of that investment, employees need clear, personalized guidance that helps them understand and make the most of their benefits.”  

This partnership builds on NYL GBS’s expanding suite of successful digital tools, including solutions like myBenefitsAssistant^SM, which helps employees choose the right supplemental health coverage for themselves and their families.

For more information on New York Life’s employer benefits solutions, visit https://www.newyorklife.com/group-benefit-solutions.

ABOUT NEW YORK LIFE

New York Life Insurance Company (www.newyorklife.com), a Fortune 100 company founded in 1845, is the largest mutual life insurance company in the United States² and one of the largest life insurers in the world. Headquartered in New York City, New York Life’s family of companies offers life insurance, disability income insurance, retirement income, investments, and long-term care insurance. New York Life has the highest financial strength ratings currently awarded to any U.S. life insurer from all four of the major credit rating agencies.³

New York Life Group Benefit Solutions products and services are provided by the Life Insurance Company of North America, New York Life Group Insurance Company of NY, and New York Life Insurance and Annuity Corporation, which are subsidiaries of New York Life Insurance Company. Life Insurance Company of North America is not authorized in New York and does not conduct business in New York.

The inclusion of Pasito's platform does not constitute an endorsement or recommendation by NYL GBS. Employers are solely responsible for determining the suitability of the platform for their workforce. Use of the platform may involve the collection and use of personal information. Employers and employees should review Pasito's privacy policy and data security practices before engaging with the tool. NYL GBS is not responsible for data collected by third-party platforms.

ABOUT PASITO

Pasito is a benefits experience platform using AI and data to reduce manual processes and empower employees and their families to fully understand, access, and maximize the value of their benefits. Pasito’s AI agents, customized for insurance and benefits, build personalized communications, recommendations, microsites, benefits guides and other materials. Pasito partners with top brokerages, carriers, financial institutions and employers across the United States.      

1 Source: Bureau of Labor Statics, June 2023.

2 Based on revenue as reported by "Fortune 500 ranked within Industries, Insurance: Life, Health (Mutual)," Fortune magazine, 6/4/2024. For methodology, see https://fortune.com/franchise-list-page/fortune-500-methodology-2024/

3 Individual independent rating agency commentary as of 5/16/2024: A.M. Best (A++), Fitch (AAA), Moody’s Investors Service (Aa1), Standard & Poor’s (AA+).

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