A Day in a New York Life: Purchase Experience Value Stream’s Patrick Pineyro.

New York Life | June 11, 2025

The Day in a New York Life article series offers a look into the daily lives of employees: what they do, their career paths, what they find most interesting about their jobs, and how they spend their time outside of the office.

Patrick Pineyro has been with New York Life for almost 13 years. “I joke that it’s 38 years, because my mom was an agent, so I grew up with New York Life,” Pineyro said. Today, he is the Chief of Staff and Change Strategy Lead in the Purchase Experience (PX) value stream and serves as the co-chair for the Latinos for Excellence, Advancement & Development (LEAD) employee resource group.

Despite his family ties to the company, Pineyro didn’t plan to work at New York Life. “I wanted to be an English teacher — my first job was as a teaching assistant,” he said. He later moved into a Buenos Aires-based HR position for a major corporation. “It was like a two-year honeymoon — lots of great food, wine and culture! When my wife became pregnant, we returned to the U.S. I wanted a job that let me be there for my family, like my mom was for us.”

Pineyro started at New York Life as an agent in the South Florida General Office. He was then recruited to join the Long-Term Care Agency Sales Desk. After that, he held a variety of sales strategy roles and acted as a “right-hand” to different business leaders, starting in the LTC business and shifting to Life products in 2022.

In his current role, Pineyro supports Head of the Purchase Experience Value Stream Amanda Kuhl and the PX leadership team in managing the strategy, modernization and operations of the end-to-end purchase experience across all New York Life's product solutions. “PX sits at the at the heart of the agent and client relationship, and at the moment when prospects become clients. Overall, we’re focused on making it easier to do business with us, especially in the context of rapidly evolving consumer expectations. We all want seamless transactions and transparency when we buy something, whether it’s life insurance, shoes or a slice of pizza,” Pineyro said.

“We’re also modernizing our underwriting processes. With Express Issue, more customers can purchase life insurance without having to provide fluids, such as blood, during underwriting. This year, we’ll launch predictive models to boost automation, letting underwriters work more closely with agents and focus on complex cases,” he said.

What Pineyro loves about his role is that it provides constant opportunities to broaden his business acumen. “I get involved in all the different aspects of the purchase experience, which enables me to learn about our business at a very deep level. I also represent PX in different forums, so I get to learn about our Foundational and Strategic Businesses in a way that might not be possible in a more specialized role,” he said.

Mentors have been instrumental in Pineyro’s career growth. “Amanda [Kuhl] has been an incredible mentor. I’ve learned a great deal by watching how she asks questions, builds consensus and tackles problems. Brian Seguin, head of Sales and Guidance for the South Central Zone, has also played a pivotal role in my career. We met when we were both new to New York Life. He taught me what it means to be a professional, helped me believe in my own value and connected me with people who’ve shaped my journey,” said Pineyro.

The best piece of career advice Pineyro has gotten is to think more about the people you want to work for and less about the specific job you want. “Who are the leaders you admire? Seek them out, develop relationships and demonstrate your value — the opportunity will eventually present itself.”

When he’s not in the office, Pineyro spends time with his wife, two daughters and their Goldendoodle. They love to watch movies, visit libraries and bookstores, and play board games. “We’re big readers. We push each other to see who can read at least 100 books in a year,” Pineyro said.

Go back to our newsroom to read more stories.