New York Life’s innovations in the life insurance sales and purchase experience were recently highlighted by Insurance Innovation Reporter in a feature Q&A with Alex Cook, Senior Vice President and Head of Strategic Capabilities. Discussing the company’s work to modernize and build new capabilities in support of New York Life’s core mission of providing financial protection and peace of mind, the piece explores the ongoing journey involved in bringing together the best of technology and human guidance to further enable the company’s financial professionals and better serve policy owners.

Topics addressed by Alex include:

  • Efforts underway to enable New York Life financial professionals to more easily and efficiently identify consumer needs and present the company’s full array of solutions in a compelling and understandable way
  • What it means to remove friction from the life insurance purchase experience which includes advancements in consumer education, access to agents and advisors, digitization, and underwriting
  • The benefits of the company being a first mover in establishing collaborations for electronic health record retrieval
  • How New York Life’s scale and longevity is a significant advantage when building and launching proprietary rules engines and models

As Cook explains, “We’ll continue the journey of improving the purchase experience and find more ways to automate the underwriting process, making it faster and easier. That will be important. Another key area is digitizing the sales process; that is, in many ways, the biggest opportunity to enable our agents and advisors to provide advice and guidance.”

Read the full article, “New York Life’s Digital Reimagination of Intermediated Life Insurance Sales,” here.


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Media contact
Kevin Maher
New York Life Insurance Company
(212) 576-6955

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