Behind-the-scenes with New York Life’s soon-to-debut Macy’s Thanksgiving Day Parade® float.

The time has just about arrived for New York Life’s “Toy House of Marvelous Milestones” float to make its way down the route of the 93rd annual Macy’s Thanksgiving Day Parade with Grammy-winning singer Kelly Rowland performing onboard.

This video provides a behind-the-scenes look at the creative process that took place at Macy’s Studio as the float took shape. As noted by the Best’s Review article “Toy Story,” which discusses the float’s pending debut and the inspiration behind it, “Toy House of Marvelous Milestones” celebrates key life moments and New York Life’s approaching 175th anniversary in 2020. The float was designed to remind spectators what it means to “Be Good at Life” and that life is best lived when shared with those they love.    

Please join all of us at New York Life, the 3.5 million spectators lining the Manhattan Parade route, and the 50 million viewers across the United States in experiencing the spectacle that is the Macy’s Thanksgiving Day Parade.  Tune into NBC-TV on Thursday, November 28, 2019 at 9:00 a.m. – Noon; in all time zones or watch the Verizon 360 livestream here.

The parade float was recently featured on the Today Show , ABC, and CBS in New York. 

We at New York Life are tremendously thankful for the families and businesses who place their trust in us, and we wish all a happy Thanksgiving.


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Media contact

Kevin Maher
New York Life Insurance Company
(212) 576-7937