As proud sponsors of the ACC and Pac-12 Tournaments, New York Life is excited to be able to bring memorable experiences to the games while simultaneously supporting our local partners where the tournaments take place.

Fans of the ACC and Pac-12 are encouraged to help their favorite teams give back to their local communities by playing the New York Life Donation Dash game, an Augmented Reality gaming experience. The game gives basketball fans a chance to put their love into action for their local Boys & Girls club. After choosing their favorite ACC or Pac-12 team, players must “swipe” to score as many baskets as you can in 30 seconds. Supporters can participate by either downloading  the “ACC 3-Point Challenge” mobile app to their phones or playing directly from the Donation Dash website.

Each college basketball team in their respective conferences was paired with a local Boys & Girls Club. Points scored by gamers playing Donation Dash help the teams climb the conference leaderboards, and in turn help their local Boys & Girls Club earn a bigger donation.  Supporting the efforts of organizations like the Boys & Girls Clubs of America continues New York Life’s rich history of 175 years of helping people act on their love.

To learn more about the game and score for the Boys and Girls Clubs visit here

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Media contact
Kevin Maher
New York Life Insurance Company
(212) 576-6955

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