New York Life earns Kiplinger’s top spot for annuities.

New York Life | July 25, 2025

Readers rank New York Life #1 overall for annuities — citing value, trust and service.

Highlights 

• New York Life was named Overall Winner, Most Recommended, and recognized for Outstanding Customer Service in Kiplinger’s 2025 Readers’ Choice Awards for Annuity Providers. 

• The recognition affirms the impact of the Foundational Business strategy and reflects investments in product innovation, advisor support and client experience. 

• Leadership across the enterprise credits agents, advisors and service teams for driving results and building trusted relationships. 

New York Life claimed top honors in Kiplinger’s 2025 Readers’ Choice Awards for Annuity Providers — a testament to how our strategy is resonating with clients and advisors alike. 

A strategy in action

Our Foundational Business model is designed to support clients and advisors at every stage — from product design to long-term service — and powered by six value streams that focus on clarity, consistency and a protection-first approach. 

In Product Solutions, integrated portfolio design is helping agents and advisors deliver best-in-class solutions that support growth and income. This includes annuities that evolve with clients’ retirement journeys. 

The Retail Annuities team continues to bring this strategy to market, with disciplined product management, strategic distribution, and a strong focus on advisor enablement. 

At the same time, our third-party distribution team is differentiating New York Life in competitive environments, while the Purchase Experience Value Stream is transforming the onboarding journey through investments in platforms like UPX and ALIP. 

Our Service Experience teams are reinforcing trust through responsive, high-quality service in the moments that matter most. 

What our leaders are saying

“We’ve built our portfolio around comprehensive solutions that address the full spectrum of client needs. This recognition shows that when our products are thoughtfully designed and aligned to client needs, they create the kind of value that earns trust and drives satisfaction.” -- Dylan Huang, head of Product Solutions

“We’ve been intentional about building annuity solutions that perform, resonate with clients, and are easy for advisors to recommend. It’s encouraging to see that strategy reflected so clearly in the feedback from Kiplinger readers.” -- Matt Wion, head of Retail Annuities

“This recognition reflects the dedication of teams across all channels who are committed to delivering exceptional experiences. Our focus on creating a seamless, customer-focused approach is helping strengthen advisor and client relationships while positioning New York Life as a leader in the marketplace.” -- Jen Weiss, head of Service Experience for third party-sold annuities

“How we show up at the beginning of a relationship matters. This recognition reflects real progress in our journey to create an intuitive, modern purchase experience. I’m particularly proud of the Annuity New Business and Suitability teams for helping lead the way.” -- Amanda Kuhl, head of Purchase Experience

“This recognition affirms that our focus on delivering thoughtful, high-quality service is making a real impact. Every interaction is an opportunity to reinforce the trust clients place in us.” -- Rob Frederick, head of Service Experience

Looking ahead 

This recognition comes at a moment when client and advisor expectations are only rising. They want both smart solutions and meaningful service. Kiplinger’s results confirm we’re delivering both — with purpose and precision. It reinforces that what we’re building is resonating in the market and in the lives of the people we serve.

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