New York Life and Norm Ai partner to transform compliance.

New York Life | June 17, 2025

The partnership between New York Life Ventures and artificial intelligence company Norm Ai is helping to deliver more adaptive compliance solutions at New York Life.

Highlights

• Norm Ai’s Regulatory AI platform reviews content for compliance with multiple regulatory frameworks and with company-specific standards.
• NYL Ventures began working with Norm Ai before the company’s official launch and is now one of its largest investors.
• New York Life’s compliance team is conducting sales and marketing review with Norm while now exploring additional legal and compliance AI use cases with the company.

An innovation-first mindset

New York Life has always prioritized long-term value, trust and integrity. With a deep commitment to regulatory compliance, the company continues to lead through innovation. The latest example: a strategic partnership with Norm Ai, a rapidly growing company dedicated to modernizing regulatory compliance using AI.

A partnership built on collaboration

The relationship began before Norm Ai’s official launch, when NYL Ventures connected with the company’s Founder and CEO John Nay to provide early insights and feedback. Recognizing the opportunity, NYL Ventures introduced Norm Ai to New York Life’s compliance department to partner on AI-powered compliance tailored to the team’s workflows.

Since then, NYL Ventures has become one of Norm Ai’s largest supporters, participating in multiple funding rounds while spearheading use case exploration across New York Life business units.

AI in action

The AI platform can interpret both external regulations and New York Life’s internal guidelines. In partnership with New York Life’s corporate compliance department, Norm’s Legal Engineers tuned Regulatory AI agents to help NYL’s professionals in reviewing select sales and marketing content from a compliance perspective, delivering clear, actionable recommendations tied to multiple regulatory frameworks and across multiple NYL business units. These efforts are already accelerating the review process while keeping compliance professionals central to applying judgment and making final decisions.

“The concept of integrating AI into our operations is a major step forward in meeting complex compliance demands,” said Sandi Tillotson, chief compliance officer at New York Life. “This includes enhancing consistency, effectiveness and capacity. As compliance leaders, we can’t sit on the sidelines — we have to evolve alongside the businesses we support. As we look ahead, we would like to embed AI into our core processes to help us scale our oversight and delve deeper into complex issues while keeping humans in the loop and staying true to our mission of protecting policy owners and upholding trust.”

Delivering measurable value

Through this partnership, New York Life expects to enhance the effectiveness of its compliance programs and realize greater consistency across regulatory frameworks. The platform is also helping to support compliance professionals by accelerating the review process and will allow reviewers to focus on higher level work.

NYL Ventures’ flywheel in action

Norm Ai’s impact underscores the value of NYL Ventures’ hands-on approach. By identifying and investing early in transformative startups — and fostering co-development partnerships — NYL Ventures accelerates innovation across New York Life.

“New York Life’s guidance helped shape a product built for large enterprises,” said Nay. “Their dual role as investor and strategic client has been uniquely valuable.”

 Tillotson and Alex Cook, head of strategic capabilities at New York Life, have respectively joined Norm Ai’s Regulatory Advisory Board and AI Agent Advisory Committee.

What’s next

New York Life continues to partner with Norm Ai to chart the way forward for both companies and to bring rigor and comprehensiveness to what can be done with AI. They are expanding the partnership to explore additional insurance regulatory frameworks and compliance use cases.

“This collaboration with Norm Ai is the latest example of New York Life’s commitment to innovating and embedding AI across core operations,” said Joel Albarella, head of NYL Ventures. “Together, we’re setting a new norm for regulatory compliance — in life insurance and beyond.”

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