Come March 17, you can bet your bottom dollar that at least some of our 33 million Irish Americans will be celebrating St. Patrick's Day. On this Emerald-colored, fun-filled day of celebration, you might just see a mischievous little bearded man in a coat and lucky shamrock hat, otherwise known as a leprechaun. According to Irish folklore, catching a leprechaun brings good luck, for in exchange for his freedom, he will grant you three wishes. And will show you the way to his pot of gold. (Yes, it’s at the end of the rainbow!)

Leprechaun-catchers from Chicago to the Emerald Isle can thank the 'luck of the Irish' for ensuring that nothing needing a life insurance policy will befall themselves or their family. But for the rest of us who haven’t found that pot of gold, we cannot rely on catching leprechauns to protect us from the unexpected.

If you don't want to leave life to the legendary Irish luck, then perhaps St. Patrick's Day is the perfect opportunity  for some long-term protection planning? Pressing financial pressures mean that it can be hard to think long-term. For example, a survey New York Life conducted with Ipsos in 2019 found that Millennial parents are more focused on near-term debt-reduction than other generations, but they also most optimistic and aware of the need to plan ahead. That planning should include life insurance.

An annual life insurance premium is a small price to pay to ensure that your family is taken care of with enough money to pay off any debts and cover bills and daily expenses if you're no longer around. Not only will you get peace of mind but it'll also mean you can celebrate checking it off your protection  planning to-do list. Perhaps with a green beer or even better a green kale smoothie?

Who needs luck when you've got life insurance?


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Media contact
Kevin Maher
New York Life Insurance Company
(212) 576-6955
Kevin_B_Maher@newyorklife.com

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