New York Life’s Target and Cultural Markets facilitate knowledge, ideas, and resources to help our field force maximize impact, reach, influence, and business growth in the communities in which we all live and work. Customizing our products, services, marketing materials, and approach for specific consumer segments dates back over a half century. The fact that New York Life created this market strategy long ago is a testament to our steadfast commitment to protecting American families by reaching them in meaningful and relevant ways.

New York Life’s focus on the African American market is led by our African American Market Unit and centered on changing the financial future of Black America by helping to create financial stability, economic opportunity, and multigenerational wealth. New York Life has built an industry-leading team of financial professionals who cater to the Black market to provide financial education and tools to close the racial wealth gap and help the community to create billions of dollars in life insurance protection and future income.  


More broadly, New York Life’s Empowerment Plan for the Black market is based on four principles for building a solid financial foundation:

•       Protect what you earn, own and owe, and those you love

•       Plan for major life events

•       Prioritize your financial goals

•       Pass your assets to the people and institutions you care about


Learn more about our past and present here.