HISTORY

New York Life | May 1, 2020

This story was updated on May 1, 2024.

At New York Life

2020

May 28: The Brave of Heart Fund now accepting applications: Family members of healthcare workers and volunteers who have lost their lives in the COVID-19 fight encouraged to apply for grants.

1989

May 4: New York Life filed for a trademark for a new national slogan: “The Company You Keep.”

1986  

May 13: A new series of proprietary mutual funds launched. This proprietary line would be a success, reaching $1 billion in assets by 1989.

1981

May 20: President Donald K. Ross succeeded R. Manning Brown as Chairman and CEO of New York Life. Ross’s nine years at the helm would be formative for New York Life’s expansion in both its investments and business avenues.

As junk bonds rose dramatically in popularity among other insurers because of their high-profit potential, Ross focused on more reliable investment vehicles. At the same time, he moved the company into offering mutual funds and other financial planning products.

Over the course of the decade, his restrained approach to investment would lead the company’s assets to grow by more than 100%, earn Moody’s highest grade of investment rating, and leave New York Life positioned as one of the most stable companies in the country after the economy began to decline in the early 1990s.

1978

May 18: New York Life incorporated the New York Life Foundation to award grants to non-profit organizations throughout the nation. On July 17, the company gave the foundation a $10 million endowment with which to begin operations.

1925

May 7: The dismantling of the second Madison Square Garden began, readying the site for the construction of New York Life’s new Home Office Building. (The current building known as Madison Square Garden is the fourth to bear that name and the second not to be located on Madison Square.)

The dismantling began with a ceremonial removal of the iconic statue of the goddess Diana from the Garden’s tower. Many people, including New York Life chairman Darwin Kingsley, attended as a way of paying their respects to the Garden. Diana now resides at the Philadelphia Museum of Art.

1893

May 1: The famous Chicago World’s Fair began its six-month exhibition. It was one of the most famous cultural events of the 1800s — nearly 26 million people visited it at a time when the U.S. population was only about 63 million. New York Life hosted an exhibit at the fair to convey the company’s financial strength and innovativeness as well as the desirability of its products.

1885

May 24: Winifred Supple became the first non-agent woman employee of New York Life. She worked as a stenographer and typist at the Home Office and stayed with the company until her retirement in 1921.

1883

May 24: The Brooklyn Bridge opened after fourteen years of construction. New York Life was one of the project’s largest bondholders and by far the largest insurance company to hold bonds.

1871

May 11: The board of trustees met for the first time at the company’s new Home Office building at 346 Broadway. New York Life continued to operate out of the facility until it moved to 51 Madison Avenue in 1928. The 346 Broadway location would become a national historic landmark known appropriately enough as “The Former New York Life Building.”

1845

May 2: The earliest-known advertisement for New York Life ran in New York City’s The Evening Post newspaper.

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