Show your loved ones you care this Valentine’s Day.

A couple exchanging gifts

New York Life | February 6, 2023

In America, Valentine’s Day is that romantic day of the year when lovers come together to celebrate their relationships, perhaps over a candlelit dinner. Or maybe it’s about heart-shaped chocolates, hastily bought flowers, and badly rhymed cards about roses and violets.

There are many ways to celebrate the ones we love, and this can also vary across cultures.

In South Korea, for example, they celebrate love and relationships on the 14th day of every month with a range of loved-themed dates, gifts, and food. Now that’s a lot of love!

In Wales, Valentine’s Day is celebrated on January 25 when lovers traditionally gift each other carved spoons called “lovespoons.” That brings a whole new meaning to the word “spooning”!

Germans, meanwhile, celebrate Valentine’s Day by gifting heart-shaped cookies called Lebkuchen. And nothing says ich liebe dich (“I love you”) like a cookie!

You can give more than just flowers and cards.

Everyone loves to give and receive gifts with loved ones, but we know that Valentine’s Day is not just about flowers, cards, and delicious chocolates. It’s about love, about being there for the special people in our lives, whether it’s your romantic partner, your child, or your bestie.  

Valentine’s Day offers a chance to reflect on how valuable our relationships with our loved ones are, so what better a time to think about  how we could best support them if we were no longer around to care for them – how we could protect them from whatever the future may bring.  

Fortunately, there’s a way to act on your love – by taking out life insurance to ensure your loved ones are secure, whether that’s having a roof over their head, access to a college education, or simply being able to continue living the lifestyle they enjoy now. Life insurance is about putting in place appropriate financial planning for the future. And it’s a really powerful way to say, “I love you.” Are you adequately prepared? If you already have a policy, it’s important to keep it up to date so that the people who mean the most to you will benefit from it.

So, this Valentine’s Day, why not give your loved ones a gift that shows how much you really care for them? A gift that provides reassurance and stability. A gift that lasts a lifetime. The gift of life insurance. And maybe a lovely bunch of flowers, too. And a cheesy heart-shaped card…


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Media contact

Kevin Maher
New York Life Insurance Company
(212) 576-7937