Batter up! New York Life steps up to the plate with Yankees partnership deal.

Breaking news from the world of sports: New York Life has signed a multiyear contract with the New York Yankees! The partnership makes New York Life the Yankees official life insurance partner.

What it means: Starting this season, which kicks off on March 30, the New York Life brand will be featured throughout Yankee Stadium. The partnership extends to digital and social properties as well as local community events throughout the tri-state area.

Fun fact: Yankees legends Babe Ruth and Lou Gehrig were both New York Life policy owners!

Why New York Life teamed up with the Yankees: “New York Life and the New York Yankees are bonded by more than just a shared hometown. We share a history that dates back more than a century, and we look forward to partnering with the Yankees to serve their fans and our shared communities,” says Craig DeSanto, CEO & President, New York Life.

“We’re excited by the opportunities to build awareness of New York Life with fans and television audiences across the country and around the world,” adds New York Life Chief Brand Officer Kari Axberg. “The Yankees have such a passionate, diverse fanbase and present unique opportunities to connect with families through this partnership.”

Where we will see the New York Life brand:

• The New York Life logo will be prominently featured in Yankee Stadium on the outfield walls down the left- and right-field lines.
• The New York Life brand will be featured in an in-game scoreboard feature.
• New York Life will be the presenting sponsor of a promotional giveaway day at Yankee Stadium in the fall, which we will celebrate as Family Legacy Day.
• New York Life will be the presenting sponsor of the New York Yankees digital First Game Certificates for guests with children attending their first-ever Yankees game.
• During select games throughout the partnership, New York Life agents will be present on the Stadium concourse to engage and educate guests and celebrate the legacies within their own families. 
• Starting next season (2024), the New York Life logo will appear alongside the Yankees logo atop the home and visiting team dugouts and on home plate rotational signage.
• New York Life will host meetings and events for clients and New York Life’s industry-leading field force of agents at both Yankee Stadium and George M. Steinbrenner Field.

Two renowned brands

This partnership brings together two iconic New York brands that share an unrivaled commitment to create winning teams that build enduring legacies. Here’s how we match up:

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