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Breaking news from the world of sports: New York Life has signed a multiyear contract with the New York Yankees! The partnership makes New York Life the Yankees official life insurance partner.
What it means: Starting this season, which kicks off on March 30, the New York Life brand will be featured throughout Yankee Stadium. The partnership extends to digital and social properties as well as local community events throughout the tri-state area.
Fun fact: Yankees legends Babe Ruth and Lou Gehrig were both New York Life policy owners!
Why New York Life teamed up with the Yankees: “New York Life and the New York Yankees are bonded by more than just a shared hometown. We share a history that dates back more than a century, and we look forward to partnering with the Yankees to serve their fans and our shared communities,” says Craig DeSanto, CEO & President, New York Life.
“We’re excited by the opportunities to build awareness of New York Life with fans and television audiences across the country and around the world,” adds New York Life Chief Brand Officer Kari Axberg. “The Yankees have such a passionate, diverse fanbase and present unique opportunities to connect with families through this partnership.”
Where we will see the New York Life brand:
Two renowned brands
This partnership brings together two iconic New York brands that share an unrivaled commitment to create winning teams that build enduring legacies. Here’s how we match up:
|
New York Life |
New York Yankees |
Established |
1845 |
1903 |
Home |
The Cathedral of Life Insurance |
The House That Ruth Built |
Classic attire |
Pinstripe suits |
Pinstripe uniforms |
Claim to fame |
America’s largest mutual life insurer |
America’s winningest Major League baseball team |
Logo |
Blue Box |
Interlocking NY |
Go back to our newsroom to read more stories.
Media contact
Sara Sefcovic
New York Life Insurance Company
(212) 576-4499
Sara_M_Sefcovic@newyorklife.com
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