Halloween is fast approaching, and if the look of store shelves is anything to go by, we’re determined to celebrate again this year. Obviously, things may be a little different, with trick-or-treating and big parties off the table for many of us.

But a recent poll conducted by Morning Consult on behalf of the National Confectioners Association (NCA) found that 63 percent of adults believe that people will find creative, fun and safe ways to celebrate Halloween this year.1

A second survey conducted by The Harris Poll on behalf of the NCA found that 74 percent of millennial moms and young parents say that Halloween is more important than ever2.

"Consumers report that they will be getting creative throughout the month of October to make sure that they can stay safe and still enjoy the Halloween season," John Downs, president & CEO of the National Confectioners Association, said. "The results of our research reveal a deeply rooted enthusiasm for Halloween, even if it means that people have to rethink their approach this year because of the COVID-19 pandemic."

While we may not be able to celebrate like we did last year, there are still lots of ways to enjoy Halloween festivities. The trick is to use our imagination, which after all, is very much what Halloween is all about.

1.    Virtual dress-up competition

For lots of us, the highlight of Halloween is the costumes and having our own, or our kids’, costumes admired by everyone we know. If you’re the sort of person who throws a Halloween party every year just to have a costume competition, then fear not. Just take the competition online. In fact, you can take the whole thing to another level by getting everyone to do short video clips featuring a scary moment, complete with costume and a soundtrack. Best scare wins!

2.    Decorate, a lot and early

We all know someone who gets out the Christmas decorations in early September. Well, this year, it’s Halloween’s turn. Why not go big on decorations, get the kids involved in making them and get them up and around the house about mid-October.

3.    Get baking

Second only to the costumes at Halloween are the candy and baked goods. So, gather everyone together and get baking. The internet is full of ways to turn ordinary delicious treats into spooky ones – cobweb icing, spider truffles, haunted house cakes and meringue ghosts. Get some inspiration online or find your own way to turn gorgeous cakes into gruesome bakes.

4.   Haunted house hunt

We can’t take the kids out trick-or-treating this year, so let’s take a page out of Easter’s book and have a candy hunt. Hit the lights and turn your decorated home into a house of horrors – that also happens to have quite a lot of treats! Some spooky music and a few unexpected thrills can be surprisingly effective in turning your familiar house into a fun, spooky scavenger hunt.

5.    Get a good movie

This is arguably how Halloween should always end anyway, cuddled up in front of a scary movie. And the great thing about setting this up at home is you can adjust the scare factor to family-friendly levels. If you have a big screen or a projector, all the better. But a few choice decorations and the right lighting can make it all much more atmospheric than your usual family movie night.

 

1 ‘New Survey Data: Halloween is Happening And Americans Are Ready To Celebrate Creatively And Safely Throughout October’ National Confectioners’ Association, August 7, 2020, Accessed September 16, 2020
https://www.prnewswire.com/news-releases/new-survey-data-halloween-is-happening-and-americans-are-ready-to-celebrate-creatively-and-safely-throughout-october-301108348.html

2 ‘New Survey Data: Halloween is Happening And Americans Are Ready To Celebrate Creatively And Safely Throughout October’ National Confectioners’ Association, August 7, 2020, Accessed September 16, 2020
https://www.prnewswire.com/news-releases/new-survey-data-halloween-is-happening-and-americans-are-ready-to-celebrate-creatively-and-safely-throughout-october-301108348.html


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Kevin Maher
New York Life Insurance Company
(212) 576-6955
Kevin_B_Maher@newyorklife.com

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