Corporate Social Responsibility

New York Life: Supporting all moms this Mother's Day.

New York Life | May 5, 2019


From stepmothers to grandmothers, LGBTQ+ parents, to foster moms, this Mother’s Day, New York Life is celebrating all mothers, everywhere. 

Holidays such as Mother’s Day can be a cause of celebration for many, and a time of remembrance for others. It's a chance to pause and reflect on the importance of those you love.

With more than 16 percent of children in the country living in blended families,1 and nearly a quarter living in single-parent homes,2 the archetypal “Mom, Dad and 2.5 kids,” is no longer an accurate picture of American family life.

Lots of people step into “mom shoes,” and do a fantastic job. At New York Life we pride ourselves on our commitment to diversity and inclusion. Your family, and your mom, are welcome here.

We’ve compiled five ways New York Life can help support you, this Mother’s Day:

1) Starting (or growing) a family

Have you just become a mother for the very first time? Or are you expecting? Perhaps you’re looking to grow your family, becoming a mom to many? Either way, when it comes to family planning, the financial challenges can be tough for many. Whether it’s nailing a weekly budget or kickstarting savings for college, becoming a mom changes your financial situation forever. 

New York Life is here to help, with tips on managing your budget with a new baby; guides to growing your family; and a range of financial products designed to help give you peace of mind as a parent. Speak to a New York Life agent about our different life insurance policies and help secure your family’s financial future. 

2) Managing bereavement

For many, Mother’s Day can be a difficult time. Grief can be painful and lasting, and an experience that can be particularly challenging for a child to navigate. New York Life has a number of resources available to help support you and your loved ones this Mother’s Day, including tips on getting through the day; help with conversations around grief; and access to New York Life Foundation’s grief awareness campaigns. 

For tailored help, or financial guidance during a difficult time, why not get in touch with a New York Life agent.


Whatever your family looks like, New York Life is aware that navigating life as part of the LGBTQ+ community can have its challenges. As an organization, we’re proud to champion diversity and inclusion. Sixty percent of the LGBTQ+ community feel they face specific financial challenges as a result of their identity, and more than half have anxiety over finances3. New York Life strives to offer distinct support to address these specific needs.

With resources on how to secure your future financially, a breadth of employment opportunities, and specific help with holidays such as Mother’s Day, New York Life wants to help everybody feel able to live their life with pride. 

4) Single moms

Life as a single parent brings with it its own set of challenges and rewards. With half the income and half the time, the pressure of budgeting, saving, and protecting your family’s future can be tough.

While purchasing a life insurance policy, buying a property, or starting a savings account can seem like bottom of the to-do list right now, taking the first step doesn’t have to be hard. New York Life is committed to helping our customers succeed, and we’re proud to support single parent families with financial guidance

5) Grandmothers

To all the moms about to become grandmas, this Mother’s Day we’re celebrating you too! With more than three million children living with their grandparents in the USA,4 for many, parenting duty never ends. New York Life can provide you with policies to help secure a financial future for your grandchildren, giving them a gift that lasts a lifetime.

Explore our various policy options today, by speaking with the New York Life team, and make the most of the tax advantages that come with our life insurance policies.


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Media contact

Lacey Siegel
New York Life Insurance Company
(212) 576-7937