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Everyone knows you can’t buy love. What you can do is protect those you love if the unexpected happens. Life insurance is one of those things that’s easy to put off. But as we celebrate Valentine’s Day with our nearest and dearest, it’s worth thinking about what would happen to those you love if you weren’t around to provide for them.

Planning ahead can ensure your loved ones are secure – from having a roof over their heads, to a college education. It’s a lesson Palak Patel’s family learned the hard way. “When I was just 12, my mother had to deliver the news that my father had been killed. This missing link in my life hurt my family both emotionally and financially. I grew up without feeling protected. I lost all sense of hope for a while, wondering how my sister, mom and I would get by.”

“On top of all this, my father’s lack of life insurance really made my family struggle.  I know my father loved us, but the financial burden we faced was too much to bear. It became common to have to say ‘no’ to buying many of the things we needed. Life insurance is essential. Accidents happen, and life truly is so short. To ensure the security and safety of your families, please invest in something that can last and be your legacy.”

So this Valentine’s Day, instead of only organizing flowers or chocolates, why not give your loved ones a gift that shows how much you really care? 

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