LEADERSHIP
Senior Vice President, Head of the Field Experience
Amanda Kuhl is Senior Vice President and Head of the Field Experience at New York Life. In this role, Amanda leads the organization’s efforts to deliver a modern, cohesive, and empowering experience for New York Life’s agents, advisors, and field leaders. She is responsible for the strategy, products, and operations that attract, develop, and empower the field to build thriving practices and deliver on the company’s Protection-Powered Growth planning strategy.
Under Amanda’s leadership, the Field Experience team partners closely with the company’s business units and Agency leaders to modernize advisor tools, streamline operations, and enhance the overall field journey, from onboarding through career growth.
Since joining New York Life in 2005 as part of the Actuarial Development Program, Amanda has held numerous leadership roles across actuarial, product, and customer experience disciplines. Most recently, she served as Head of the Purchase Experience, where she oversaw the modernization of the company’s end-to-end purchase journey. In this role, she led the rollout and expansion of New York Life’s Express Issue fluidless underwriting program and spearheaded the creation of the Universal Purchase Experience, an industry-first, integrated application experience. Prior to that, she led the Life Insurance Solutions team, introducing several innovative product solutions that strengthened the company’s competitive position in the protection marketplace.
Amanda earned a Bachelor of Science from Boston College. She is a Fellow of the Society of Actuaries and a Member of the American Academy of Actuaries.
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