Presenting as part of this year’s virtual InsureTech Connect conference, Elizabeth Yenko, who leads New York Life Ventures’ Innovation Services team, recently shared how New York Life has embraced human-centered design, also known as design thinking, to cultivate a culture of innovation at the company.

“Human-centered design increases company and individual customer-centricity, collaboration, and innovation capability.” - Elizabeth Yenko

As Elizabeth explained, empowering employees to be more innovative involves delivering the tools and space needed for them to tap into their creativity.

Watch the video above to learn how human-centered design was introduced at New York Life five years ago and to hear about the impacts and evolution since then. 

Today, human-centered design advocates reside in businesses across New York Life. The Innovation Services group offers practitioner bootcamps, executive immersion programs, and design sprints and also serves in an advisory capacity for groups getting started with this problem solving approach.

As Elizabeth noted, “Human-centered design increases company and individual customer-centricity, collaboration, and innovation capability.”


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Media contact
Kevin Maher
New York Life Insurance Company
(212) 576-6955
Kevin_B_Maher@newyorklife.com

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